Tiyasa Koner

In this assignment, I performed keyword research and keyword clustering for Vahdam Teas (Brand) to improve blog SEO and organic ranking. I used Google Keyword Planner to find relevant keywords and grouped them based on search intent. The goal is to attract organic traffic, increase brand visibility, and help customers choose quality teas.

In this project, I researched a topic from Google Trends and created an SEOoptimized blog. First, I selected a trending niche related to food and chose the main topic “Quick & Easy Healthy Food Plate for Busy Days” based on search volume and trends. After that, I performed keyword research from Google Keyword Planner and grouped the keywords into clusters based on search intent. Using those keywords, I wrote a complete SEO-optimized blog with proper headings, structured content, examples, and useful information for readers. I also optimized the images by adding alt text, file names, and relevant keywords. Technical SEO elements like meta title, meta description, schema markup, open graph tags, and canonical tags were added to improve visibility on search engines. Finally, I checked plagiarism and ensured the content was unique. This project helped me understand how to research topics, use keywords correctly, write SEO-friendly content, and apply both on-page and technical SEO techniques to improve ranking potential.

This project is an completed an SEO Audit Report of Vahdam Teas (Brand) website including Technical, On-Page and Off-Page Elements as well as Traffic, Ranking and Backlinks Site Structure and Core Web Vitals. Identified problems and offered actionable recommendations to improve site visibility and user experience.

This project analyzes the Off-page SEO performance of a website to understand its online authority and visibility. It examines key factors such as domain authority, backlink profile, spam score, referring domains, anchor text distribution, and social signals to measure overall credibility. A competitor comparison is also performed to identify strengths, weaknesses, and backlink opportunities. Based on these insights, an ethical link-building strategy is developed using methods like social bookmarking, directory submission, article posting, infographic submission, forum participation, PDF & PPT sharing, and Q&A engagement. The main objective is to improve search rankings, drive organic traffic, and build a strong, trustworthy online presence.

This assignment focuses on creating and implementing JSON-LD structured data (Schema Markup) for different types of content such as events, cultural programs, recipes, and products. The main goal is to understand how structured data helps search engines better understand website content, improves visibility in search results, and enables rich results. By using schemas like Event, Recipe, and Product, the project shows how organized information makes content more discoverable and user-friendly. The structured data is validated and tested using tools like Google Rich Results Test and Schema Markup Validator to ensure correct and effective implementation.

This assignment explains how to plan and run a complete Google Ads strategy using multiple campaign types like Search, Display, Demand Gen, Performance Max, and Shopping. It focuses on targeting the right audience at every stage of the marketing funnel — from building awareness to driving consideration and generating conversions. The strategy also covers keyword planning, ad formats, budget allocation, and targeting techniques to improve ROI and overall digital marketing performance.

This project is centered on developing a comprehensive social media content strategy for a brand. It begins with a clear understanding of the brand’s identity, target audience, and overall business objectives to ensure the content aligns with its vision and goals. The strategy includes selecting the right social media platforms, planning relevant content, and creating a structured monthly content calendar. It features a mix of engaging content types such as informative posts, promotional offers, customer testimonials, and interactive elements to keep the audience involved. The primary goal of this project is to enhance brand visibility, build customer trust, generate quality leads, and ultimately increase sales through consistent and creative social media efforts.

This project involves designing a complete Meta Ads campaign strategy for a brand across Facebook and Instagram. It focuses on creating a full-funnel marketing plan that guides users from initial awareness to final conversion, ensuring each stage is effectively targeted. The strategy includes detailed audience segmentation, budget allocation, and the use of impactful ad creatives. It covers multiple campaign objectives such as awareness, engagement, traffic generation, app promotion, and lead generation to reach users at different stages of the buyer journey. The key goal of this project is to enhance brand reach, attract quality website traffic, capture potential leads, and increase overall sales through well-optimized and performance-driven Meta advertising campaigns.

This final project focuses on developing a complete digital marketing strategy for Narrio, aimed at building a strong online presence and driving business growth. It includes a detailed analysis of the brand, its target audience, competitors, and current digital performance to identify key opportunities and challenges. The final project covers important areas such as SEO optimization, keyword research, content planning, mapping and website performance improvement. It also includes a full-funnel paid marketing strategy using platforms like Google Ads and Meta Ads, with proper audience targeting, budget allocation, and creative ad formats. The main objective of this final project is to increase brand awareness, drive quality traffic, generate leads, and improve conversions. Overall, this final project aims to create a well-structured and data-driven digital marketing strategy to help Narrio grow effectively in a competitive market.