SKILLS
- •Generative AI
- •Microsoft Office
- •Mind Map
- •Canva
- •Adobe Express
- •Keyword Research
- •Keyword Optimization
- •Schema
- •Social Media Management
- •Website Audit
- •On-Page Optimization
- •Off-Page Optimization
- •Google Ads
- •Meta Ads
- •LinkedIn Ads
- •Email Marketing
- •SMS Marketing
- •Whatsapp Marketing
certificates
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LANGUAGES
- •Bengali (Native)
- •English (Proficient)
- •Hindi (Proficient)
Personal Info
- •DOB : 20/11/1999
- •Marital Status : Single
SOUPARNA ROY
Digital Marketer
Kolkata, West Bengal
PROFILE
I am marketing enthusiast aim to grow as a performance marketer, using my skills in digital marketing. I am eager to learn and contribute to team goals while staying updated with the latest marketing trends. I am dedicated to delivering high quality results and my goal is to enhance marketing performance and support mission of transformative growth.Personal Project/s
Project Name :
Keyword Research and Clustering for Blog Optimization
Project Url :
https://tinyurl.com/2xrlgnko
Description :
Conducted end-to-end keyword research and clustering for Livspace, mapping seed, long-tail, and LSI keywords to intent-based clusters to support a blog on budget luxury home interiors.
Project Name :
Topic Research and SEO-Optimized Blog Creation
Project Url :
https://tinyurl.com/282x7oga
Description :
Planned and wrote a fully optimized blog on “Solo Bali Tour Tips,” including topic research, keyword clustering, internal/external linking, meta tags, OG tags, schema, and image SEO elements.
Project Name :
On-Page SEO Audit Report
Project Url :
https://tinyurl.com/253mga7k
Description :
Performed an in-depth SEO audit of livspace.com, analyzing domain strength, traffic, keyword intent, technical SEO, Core Web Vitals, accessibility and best practices, and recommended action-oriented fixes.
Project Name :
Off-Page SEO Audit Report
Project Url :
https://tinyurl.com/26xcoj6g
Description :
Conducted a comprehensive off-page SEO audit including backlink profile analysis, competitor benchmarking, and developed a white-hat link-building strategy with 15+ backlink opportunities to improve domain authority.
Project Name :
Schema Markup (JSON-LD) Implementation
Project Url :
https://tinyurl.com/24w2wh5n
Description :
Created and validated five structured data schemas using JSON-LD (event, recipe and product) to enhance search engine understanding and eligibility for rich results.
Project Name :
Google Ads Campaign Strategy
Project Url :
https://tinyurl.com/27pmo9ee
Description :
Designed a full-funnel Google Ads strategy including Search, Display, Demand Gen, Performance Max and PPC campaigns with keyword clustering, audience targeting and budget allocation planning
Project Name :
Social Media Content Strategy
Project Url :
https://tinyurl.com/28u94u6s
Description :
Developed a comprehensive social media content strategy including platform selection, content pillars, audience targeting and a monthly content calendar to drive awareness, engagement and lead generation.
Project Name :
Meta Ads Campaign Strategy
Project Url :
https://tinyurl.com/2ys26383
Description :
Planned and executed a full-funnel Meta Ads strategy with audience segmentation, campaign structuring, creative planning and budget allocation to optimize reach, engagement and conversions.
Project Name :
Final Project – Digital Marketing Strategy
Project Url :
https://tinyurl.com/24z7pytv
Description :
Designed an end-to-end digital marketing strategy including SEO, social media, paid ads, email marketing and funnel planning to build brand awareness and drive customer acquisition for a D2C brand.
Experience/s
19/05/2025 - 28/08/2025
Company :
Pro-Riterz
Designation :
Junior Executive
Description :
- Actively carried out targeted outreach campaign across multiple social media platforms to boost brand visibility, encourage audience participation and create a strong online community, achieving a 30% engagement rate.
- Designed and created engaging visual and written content for Pinterest, improving post performance to increase traffic and interaction while aligning with the company’s brand goals, resulting in 9,000 monthly impressions and 6,000 monthly views.
- Worked closely with senior colleagues to implement social media plans, including scheduling and sharing content across platforms, ensuring 100% timely and successful campaign delivery.
- Managed daily responsibilities such as social media activities and database updates to support team objectives, following guidance to achieve good results and assist client projects.
- Contribute to marketing KPIs like reach and engagement ensuring adaptability and flexibility in a fast paced environment.
- Assist in work management and process optimization, performing well under pressure to meet deadlines and maintain quality.
EDUCATION
PGDM - HRM and Business Analytics
Pursuing
MBA - Marketing
2023
