I am a results-driven SEO and digital marketing enthusiast with expertise in Blog writing, keyword research, and strategic optimization. Skilled in on-page and off-page SEO, including schema implementation, to boost visibility and ranking. I conduct SEO audits and performance reporting to drive measurable growth, ensuring a strong digital presence through data-driven strategies and continuous improvement. Successfully I planned, created, and optimized Google Ads campaigns to drive targeted traffic. I am passionate about learning, creativity, and delivering measurable results in the digital space.
SKILLS
- •Blog Writing
- •Keyword Research and Strategic Implementation
- •On-Page and Off-Page SEO Optimization
- •Schema Creation and Implementation
- •SEO Auditing and Performance Reporting
- •Google Ads
- •Google Analytics
- •Canva
certificates
- •
LANGUAGES
- •English (Proficient)
- •Bengali (Native)
- •Hindi (Intermediate)
Interest
- •Cooking
- •Gardening
- •Listening Music
Personal Info
- •DOB : 10/01/2000
- •Marital Status : Single
Snigdha Bera
Digital Marketing Specialist
ED Block, Sector- 2, Bidhannagar, 700091
PROFILE
Personal Project/s
Project Name :
Blog Writing And Content Development
Project Url :
https://tinyurl.com/2cmnzzas
Description :
This project focuses on creating and managing a personal blog hosted on Blogger, aimed at sharing informative and engaging content across topics such as lifestyle, education, digital marketing, and creative writing. The main objective of the project was to develop writing skills, build an online presence, and understand the basics of content strategy.
Key responsibilities included researching relevant topics, writing SEO-friendly articles, designing visuals, and publishing posts in a structured format. The project also involved applying basic digital marketing practices such as keyword usage, proper headings, internal linking, labels, and improving readability to enhance user engagement.
Project Name :
Website Audit & SEO Analysis of Plenome.com
Project Url :
https://tinyurl.com/293cwozy
Description :
This project focuses on analyzing the website plenome.com to evaluate its performance, SEO structure, user experience, and digital presence. The main objective of the project was to understand how effectively a website is optimized for search engines and users, and to identify opportunities for improvement.
The analysis covered key areas including domain overview, traffic estimation, keyword performance, backlink profile, technical SEO, page speed, mobile responsiveness, and security. Through this study, the website was assessed in terms of visibility, loading speed, content structure, and overall digital marketing effectiveness.
Project Name :
Google Display Advertising Project for Neevo Life
Project Url :
https://tinyurl.com/2b2zbywo
Description :
This project focuses on creating and executing a Google Display Advertising campaign for Neevo Life, a brand offering eco-friendly and natural oral care and personal care products. The objective of the campaign was to increase brand awareness, generate website traffic, and drive potential conversions within a defined budget.
The campaign included strategic planning of targeting, budgeting, bidding, audience segmentation, ad creation, and placement selection. The targeting was designed to reach users interested in beauty, wellness, sustainable products, and eco-friendly lifestyles across Barasat and Kolkata. Multiple ad formats were created using attractive visuals, headlines, and descriptions to highlight Neevo Life’s natural, chemical-free, and sustainable product range.
Project Name :
Schema Implementation for Kolkata Trade Fair Events
Project Url :
https://tinyurl.com/2b9dmm6g
Description :
This project focuses on creating and implementing Schema.org Event Structured Data (JSON-LD) for the Kolkata Trade Fair, covering multiple venues and date ranges across the city. The objective of this project was to improve search engine visibility, enhance rich result eligibility, and provide accurate event information to users through structured data.
The Schema Markup includes detailed information such as event name, description, images, dates, locations, organizers, and attendance mode. Multiple event entries were created for different venues including Netaji Indoor Stadium, Eco Park, and ITC Sonar Bangla. By structuring this data, the project enables search engines like Google to better understand and display event details in rich snippets, event panels, and knowledge graphs.
EDUCATION
Master Of Arts (English) (CGPA 7.55)
2023
Bachelor Of Arts (English) (CGPA 8.17)
2021
Higher Secondary Education (80%)
2018
