Aspiring Digital Marketing Executive with hands-on experience in SEO, PPC, and Social Media Marketing through practical projects. Skilled in keyword research, on-page and off-page optimization, and performance analysis using Google Analytics (GA4) and Google Tag Manager. Experienced in creating and optimizing campaigns on Facebook, Instagram, and Google Ads. Focused on improving online visibility, driving website traffic, and generating leads using data-driven marketing strategies.
Conducted keyword research and clustering for a Damro Furniture blog to improve organic visibility. Identified seed, long-tail, and LSI keywords, and analyzed search volume, keyword difficulty, CPC, and search intent to create SEO-optimized content clusters.
Tools & Technologies: Google Keyword Planner, SEO Tools, Google Sheets
Performed an off-page SEO audit by analysing the backlink profile, domain authority, and referring domains of the Damro website. Conducted competitor analysis and created a link-building strategy to improve website visibility and search performance.
Tools & Technologies: SEO SpyGlass, Google Search Console, Google Analytics (GA4), MS Excel.
Implemented structured data using JSON-LD schema markup for Event, Recipe, and Product pages to help search engines understand website content and improve eligibility for rich results.
Tools & Technologies:
Schema.org, JSON-LD, Google Rich Results Test, Schema Validator
Developed a full-funnel Google Ads strategy for Damro including Search, Display, Demand Gen, Performance Max, and Shopping campaigns. Conducted keyword clustering, audience targeting, ad copy creation, and budget allocation to drive brand awareness, website traffic, and conversions.
Tools & Technologies:
Google Ads, Google Keyword Planner, Google Merchant Center, Audience Targeting, PPC Strategy
Created a 30-day content calendar with 30+ posts including captions, hashtags, and CTAs to improve engagement and brand awareness.
Tools & Technologies: Canva, Meta Business Suite
Developed and executed a 30-day social media content strategy and a full-funnel Meta Ads campaign (Awareness to Conversion) for a furniture brand. Planned audience targeting, content calendar, and ad creatives to drive brand awareness, engagement, website traffic, lead generation, and sales conversions. Implemented funnel-based marketing with KPI tracking (CTR, CPC, CPL, ROAS) and optimization strategies.
Tools & Technologies: Canva, Meta Ads Manager, Meta Business Suite, Google Sheets
Developed and executed a 360° digital marketing strategy to improve brand awareness, engagement, and conversions. Conducted website audit (technical & on-page SEO), created a social media content calendar, and designed Google Ads and social media ad campaigns. Implemented cross-channel marketing including email campaigns and retargeting strategies to optimize performance across the funnel.
Tools & Technologies: Canva, Google Ads, Meta Ads Manager, Google Analytics, Google Search Console
B.Tech (Computer Science and Engineering) (8.0)
ISC (78.3)
ICSE (78.7)
