Shreya Mukherjee

Researched, wrote, and published 4 fully SEO-optimised blogs across 2 niches (digital marketing & mental health) on a live WordPress website (bloggercap.info). Conducted end-to-end topic research using Exploding Topics and Google Trends; performed keyword research using volume and difficulty metrics for primary and additional keywords per article. Implemented complete on-page and technical SEO for each blog — including H1/H2/H3 heading structure, meta title, meta description, URL slug, image optimisation with alt text, internal and external linking, JSON-LD Schema markup, Open Graph tags, and sitemap entry. All content verified 100% human-written (0% AI) via plagiarism check tool. Blog topics: Personal Branding, Dark Patterns, Digital Detox, and Psychological Safety.

Conceptualised and built a complete brand identity from scratch for HerbCure, a mock herbal haircare brand — including logo, tagline "Nature's Cure for Your Hair", colour palette, typography, and brand voice guidelines. Developed a full brand strategy document covering brand story, mission, vision, USP, competitor analysis (Mamaearth, WOW, Himalaya), target audience persona, and influencer mapping. Created a multi-format social media content strategy for Instagram and Facebook — covering 5 content pillars (education, myth-busting, engagement, sustainability, testimonials) with post captions, hashtag sets, and SEO keyword blocks for each creative. Designed ready-to-publish creatives in Canva including still posts, image carousels, and interactive engagement posts (quizzes, challenges, giveaways) aligned with brand identity.