SATANIK BASU

•  Summarized and analyzed the topic of potential diesel car ban in India by 2027, highlighting policy discussions and industry perspectives.
•  Identified government panel recommendations proposing phase-wise ban on diesel vehicles in cities with populations over 1 million to promote cleaner mobility and sustainable transport.
•  Evaluated environmental drivers behind the proposed ban, including air quality improvement, harmful emissions reduction, and climate change commitments.
•  Discussed push for electric and hybrid vehicles as cleaner alternatives to diesel in the context of future mobility trends.
•   Highlighted challenges and stakeholder implications of implementing a diesel ban, such as industry adoption timelines and consumer transition hurdles.
• Articulated conclusions on policy uncertainty, noting that while recommendations exist, an official nationwide diesel car ban was yet to be formally adopted.

•  Conducted in-depth keyword research for Philips Home Lighting blogs using seed, long-tail, and LSI keywords aligned with user search intent
• Analyzed search volume, keyword difficulty, CPC, and intent to identify high-ranking content opportunities
•  Created keyword clusters to structure blog content and improve topical authority in the home lighting niche
• Mapped keywords to informational, commercial, and transactional intent for better content alignment
•   Optimized blog structure using focus keywords and supporting keywords to enhance on-page SEO performance
•   Improved content discoverability and organic visibility through strategic keyword placement
•   Developed a content clustering strategy to support internal linking and SEO scalability
• Applied SEO best practices to optimize blogs for interior designers and home lighting consumers

• Conducted a comprehensive analysis of Cult.fit’s digital marketing ecosystem, including SEO, paid ads, social media, app marketing, and performance funnels.

• Evaluated customer journey stages (Awareness–Consideration–Conversion–Retention) and mapped key KPIs such as CAC, ROAS, CTR, Conversion Rate, LTV, and App Installs.

• Performed SEO & keyword gap analysis, identifying high-intent fitness keywords, content clusters, and SERP positioning opportunities to improve organic visibility.

• Analyzed paid media strategy (Google & Meta Ads) including bidding models, audience segmentation, retargeting funnels, and creative strategy optimization.

• Assessed brand positioning & competitor benchmarking against players like Gold’s Gym, HealthifyMe, and local gym chains to identify differentiation gaps.

• Studied geo-targeting and expansion strategy to evaluate high-potential urban fitness markets and digital penetration performance.

• Recommended improvements in conversion rate optimization (CRO), remarketing strategy, influencer collaborations, and content marketing to enhance engagement and ROI.

• Delivered actionable insights to improve customer acquisition efficiency, brand visibility, and retention through app-based loyalty & subscription models.

• Planned and executed the digital marketing strategy for a freelancing website to improve online visibility and lead generation

• Conducted keyword research and competitor analysis to identify high-demand freelance service keywords

• Optimized website pages using on-page SEO techniques including meta tags, headings, internal linking, and content structure

• Developed content strategy for service pages, blogs, and landing pages aligned with user search intent

• Implemented conversion optimization techniques to improve inquiry and contact form submissions

• Managed Google Analytics and Search Console to track traffic, user behavior, and performance metrics

• Assisted in brand positioning and messaging to attract potential clients and improve credibility

Analyzed campaign performance and prepared SEO and traffic growth reports