PROFILE
I'm a passionate and committed digital marketer with a developing interest in content creation, social media marketing, SEO, and online brand promotion. I like picking up new skills, studying audience behavior, and developing innovative digital tactics that raise visibility and engagement.Throughout my educational journey, I have developed practical skills in social media page management, Canva post design, keyword research, and SEO-friendly content writing. I am very driven, flexible, and excited to use my abilities in a real work setting.My objective is to build a solid foundation in the field of digital marketing while offering new ideas, supporting marketing campaigns, and continuously learning from professionals in the field.
Personal Project/s
Project Name :
Rimika's Blog
Description :
A highly driven blogger with proficiency in using the Google Blogger platform to write, edit, and manage blogs. My area of expertise is creating insightful, thoroughly researched content that appears naturally on Google. I increase blog visibility and user engagement with my solid understanding of SEO, keyword strategy, metadata optimization, and HTML formatting.
I frequently monitor analytics, resolve indexing problems, enhance page experience, update templates, oversee labels and categories, and create eye-catching blog posts. competent in applying structured content practices, internal and external linking, canva thumbnails, and keyword tools. enthusiastic about developing an online presence via regular blogging, audience comprehension, and imaginative storytelling.
Project Name :
Vaaree Audit Report
Description :
Conducted a thorough SEO and technical audit of Vaaree.com, examining the site's overall health, traffic patterns, back-link profile (17K → 260K), core web vitals, and keyword performance. found significant performance problems, content flaws, security threats, keyword gaps, and optimization opportunities. provided practical suggestions for enhancing speed, mobile user experience, LCP/TBT, metadata, structured data, image optimization, and SEO ranking strategy.
Project Name :
December Social Media Calendar – "RimSway" (My Beauty Products Brand)
Description :
Created and executed a December social media content calender for my beauty brand "RimSway", planning platform-specific posts, festive campaigns, product promotions, and engagement-focused content to strengthen brand visibility and audience interaction.
Project Name :
DMODOT DIGITAL MARKETING STRATEGY
Description :
Developed a comprehensive digital marketing strategy for the DMODOT shoe brand by conducting market research, competitor analysis, and customer persona development. The project included SEO audits, keyword research, content marketing planning, social media strategy, performance marketing recommendations, and conversion optimization ideas aimed at improving brand awareness, website traffic, and customer engagement across digital channels.
Experience/s
Company :
Manipal Hospital Dhakuria
Designation :
Patient Service Executive
Description :
Responsible for assisting patients with registrations, digital appointments, billing, and service inquiries while ensuring a smooth and positive hospital experience. Acts as the first point of contact, managing front-desk operations and coordinating with medical staff to support patient needs.
EDUCATION
Bachelor of Science In Botany (56.75%)
Higher Secondary (65.20%)
Secondary Education (77.71%)