PROFILE
I am Mousumi Chakrabarty. A Digital Marketing postgraduate scholar at Web skitters Academy, holding a Master’s in Accounts & Finance from Indira Gandhi National Open University (IGNOU).
Personal Project/s
Project Name :
BLOG ABOUT BEST PLACES TO VISIT IN GUJARAT
Description :
Developed and optimized an SEO-focused travel blog highlighting top tourist destinations in Gujarat. Implemented on-page SEO techniques including keyword research, meta tag optimization, internal linking, and image alt text integration to improve visibility and ranking potential. Ensured engaging, keyword-rich content with proper header structuring (H1–H3) and SEO-friendly URLs for better user experience and search performance.
Project Name :
DIGITAL MARKETING STRATEGY- GRAMIK
Description :
Developed and executed a complete digital marketing strategy for GRAMIK, an Agri Tech startup promoting sustainable farming. Conducted SEO audit and implemented a growth plan to improve rankings and organic visibility. Performed keyword research, clustering, and mapping for targeted content optimization. Managed PPC campaigns on Google and Meta, optimizing for CTR, CPC, and conversions. Defined key KPIs, ensured accountability across SEO, content, and paid teams, and streamlined reporting for performance tracking.
EDUCATION
Master of Commerce (62.37%)
Bachelor Of Commerce (33.33%)