PROFILE
Result-driven professional with over 5 years of experience in the BPO industry, including my most recent role as Assistant Manager-Operations, where I led teams, managed KPIs, handled client communications, and ensured process efficiency.
Currently pursuing Digital Marketing training, with hands-on exposure to SEO ( On-page, Off-page, Technical & Local SEO), Keyword Research, and Digital Marketing fundamentals.
Known for strong Interpersonal skills, team coordination, analytical thinking, and problem-solving abilities, I bring a unique combination of operational leadership and marketing knowledge.
Personal Project/s
Project Name :
Schema Markup Implementation
Description :
Executed a hands-on SEO project focused on implementing Schema Markup using JSON-LD to improve search engine understanding and eligibility for rich results.
Created and validated structured data for multiple real-world scenarios, including Events, Recipes, Products, and Blog Articles. Ensured schema compliance using Schema.org standards and tested implementations with Google Rich Results Test and Schema Validator.
The project strengthened practical knowledge of Technical SEO, structured data, and how schema enhances search visibility and SERP appearance.
Project Name :
Keyword Research For Blogging SEO
Description :
Conducted an in-depth keyword research project across three different industries, focusing on clustering keywords based on search intent rather than volume alone.
Identified seed, long-tail, and LSI keywords using industry-standard SEO tools such as SEMrush, Ahrefs, Moz, Mangools, SE ranking, and analyzed each keyword for search intent (Informational, Navigational, Commercial, and Transactional) and keyword difficulty.
Created structured keyword clusters to support content strategy and improve topical relevance.
The project demonstrates a strong understanding of how intent-driven keyword mapping enhances content planning, improves rankings, and increases organic traffic potential.
Project Name :
SEO Audit Report
Description :
Executed a comprehensive SEO audit on Tatvasoft.com to evaluate the website’s technical health, crawlability, indexation, Core Web Vitals, mobile performance, on-page relevance, structured data, and backlink footprint. Leveraged SEMrush, Ahrefs, SpyFu, Screaming Frog, and SEOptimer to collect and cross-validate data for accuracy and benchmarking.
Identified key constraints affecting organic visibility, including content gaps, metadata inconsistencies, thin content, slow mobile LCP, missing security headers, inefficient internal linking, and uneven backlink distribution. Mapped keyword opportunities and SERP competitors to strengthen content alignment and coverage of search intent across priority services and informational pages.
Delivered a prioritized recommendation plan focused on improving crawl depth, Core Web Vitals, mobile UX, schema markup coverage, backlink distribution, and content accessibility. Proposed optimizations are projected to enhance ranking stability, reduce performance overhead, and support stronger lead-acquisition via search by improving both technical efficiency and marketing visibility.
Project Name :
Topic Research and SEO-Optimized Blog Creation
Description :
Worked on a practical mini-project focused on topic research and SEO-optimized content creation. Instead of selecting topics arbitrarily, I validated content themes using keyword intelligence tools, SERP analysis, Reddit discussions, related queries, and Google Trends data to ensure real search demand and user interest. This research surfaced two high-potential niches — Agentic AI and Electric Vehicles — both showing rising informational and commercial intent.
Once validated, built keyword clusters mapped by search intent (informational, commercial, and transactional) and organized them into topical groups to strengthen semantic coverage and user journey alignment. This allowed the blogs to target not only primary keywords but also supporting and long-tail queries that improve topical authority.
Finally, created SEO-optimized blog content by implementing on-page elements such as metadata, clean URL slugs, heading hierarchy, schema markup (JSON-LD Article schema), Open Graph tags, internal/external linking, and optimized media with alt attributes, resulting in search-ready content designed to support organic discoverability and acquisition.
Experience/s
Company :
PACE SETTERS BUSINESS SOLUTIONS PVT LTD
Designation :
Assistant Manager Operation Mahindra Holidays
Description :
Led daily operations for a large-scale BPO process, ensuring SLA, quality, and productivity targets
Managed team leaders and agents; conducted performance reviews and coaching sessions
Handled client escalations, process improvements, and compliance adherence
Coordinated with QA, training, and workforce teams for operational optimization
Used MIS, Excel, and reports to drive data-backed decisions
Company :
Live Digital Marketing Solutions Pvt Ltd
Designation :
SR. Team Leader Operations SOTC Travels
Description :
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Managed daily operations for a travel BPO process, ensuring SLA and quality compliance
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Led, coached, and motivated team members to meet productivity and CSAT targets
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Handled customer and process escalations with a solution-oriented approach
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Coordinated with QA and training teams for performance improvement and onboarding
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Prepared MIS reports and tracked KPIs to support operational decisions
- Handled Client Queries and Escalation mails as and when needed.
EDUCATION
Digital Marketing with AI