RESUME
Ayush Kumar Lahiri

SKILLS

  • •
    SEO
  • •
    SEM
  • •
    Google Ads
  • •
    Meta Ads
  • •
    PPC
  • •
    Paid Media
  • •
    Digital Campaign Planning
  • •
    Google Analytics
  • •
    Google Tag Manager
  • •
    Power Bi
  • •
    Python
  • •
    SQL
  • •
    Exploratory Data Analysis
  • •
    Tableau
  • •
    Reporting & Data Visualization
  • •
    Performance Analysis
  • •
    Social Media Marketing
  • •
    Content Strategy
  • •
    Marketing Automation Tools
  • •
    Ad Performance Reporting
  • •
    A/B Testing
  • •
    Campaign Optimization
  • •
    Project Management
  • •
    Stakeholder Communication
  • •
    KPI Monitoring
  • •
    Business Administration

certificates

LANGUAGES

  • •
    English (Proficient)
  • •
    Bengali (Native)
  • •
    Hindi (Proficient)

Interest

  • •
    Content Creation
  • •
    Stock Market Analysis

Personal Info

  • •
    DOB : 03/09/1999
  • •
    Marital Status : Single

Ayush Kumar Lahiri

Marketing and Analytics Professional

9163565682
placement@webskittersacademy.in
School Para, Kaliyaganj, Uttar Dinajpur, WB 733129
https://www.linkedin.com/in/ayush-gbs

PROFILE

Results-driven Marketing and Analytics professional with a strong foundation in digital strategy, marketing analytics, and data-driven decision making. Skilled in leveraging data insights using tools like Google Analytics, Power BI, Python, SQL, and Tableau to optimize marketing performance, enhance customer engagement, improve campaign efficiency, and drive ROI-focused growth. Experienced in digital marketing, ads optimization, SEO/SEM, market research, KPI analysis, and implementing data-driven dashboards, tracking systems, and performance reports. Recognized for analytical thinking, problem-solving ability, and translating complex data into actionable marketing and business insights.

Personal Project/s

Project Name :

Paid Ads Campaign Setup for GudBitz (Google Ads & Meta Ads)

Description :

  • Planned and structured Google Ads and Meta Ads campaigns for a D2C protein bar brand, focusing on brand awareness and customer acquisition.
  • Conducted keyword research and audience targeting to design campaign structures aligned with search intent and buyer personas.
  • Created ad copies, creatives, and campaign hierarchies following best practices for paid search and paid social platforms.
  • Configured campaign settings including objectives, budgets, bidding strategies, and targeting parameters.

Project Name :

Content Calendar Creation & Planning for GudBitz

Description :

  • Developed a structured content calendar for a D2C protein bar brand, aligning posts with brand messaging, audience interests, and marketing objectives.
  • Planned content themes, posting frequency, and platform-wise content formats to ensure consistency across social channels.
  • Researched competitor content and audience behavior to inform content ideas and improve engagement potential.
  • Coordinated content planning with promotional activities and campaign timelines for cohesive brand communication.

Project Name :

End-to-End SEO-Driven Blog Strategy, Development, and Execution for Bloggercap

Project Url :

https://tinyurl.com/2c3q37rl

Description :

  • Developed and optimized the travel blog “Complete Sandakphu Trek and Land Rover Adventure Guide” for SEO and user engagement.
  • Conducted keyword research, meta title & description optimization, URL structuring, and schema markup implementation.
  • Executed off-page SEO strategies and backlinking to improve search visibility and domain authority.
  • Managed Open Graph optimization and Google Search Console indexing to boost organic traffic.

Project Name :

Keyword Research & SEO Strategy Making for Bombay Shaving Company

Project Url :

https://tinyurl.com/25jfgake

Description :

  • Conducted keyword research and clustering for Bombay Shaving Company blog “Top 10 Shaving Mistakes Men Make & How to Avoid Them” targeting high-intent organic traffic.
  • Developed seed, long-tail, and LSI keywords, and mapped them into focused clusters to enhance blog structure and SEO relevance.
  • Performed search volume, competition, and intent analysis to identify high-performing keywords for first-time shavers and young men (18–35).
  • Optimized on-page SEO elements including meta titles, descriptions, URL structure, and internal linking strategy.
  • Recommended content strategy and blog structure aligned with audience pain points, motivations, and seasonal trends.

Project Name :

Amazon Prime Exploratory Data Analysis Using Python and Dashboard Creation Using Tableau

Project Url :

https://tinyurl.com/2xq4hzd5

Description :

  • Conducted Exploratory Data Analysis (EDA) on Amazon Prime dataset using Python (Pandas, NumPy, Matplotlib, Seaborn) to identify content trends and user preferences
  • Performed data cleaning, transformation, and feature engineering to ensure data accuracy and improve analysis quality
  • Analyzed key metrics such as genre distribution, content type, release trends, and ratings to derive actionable insights
  • Developed interactive dashboards in Tableau to visualize KPIs, trends, and content performance for better decision-making
  • Delivered data-driven insights and visual reports to highlight patterns, optimize content strategy, and support business recommendations

Experience/s

01/11/2025 - 27/02/2026

Company :

Webskitters Technology Solutions Pvt Ltd

Designation :

Digital Marketing Intern

Description :

  • Performed on-page SEO optimization for the Real Estate Listing Platform, enhancing page structure, crawlability, and user experience.
  • Conducted keyword research and mapped high-intent keywords to boost organic visibility and attract targeted traffic.
  • Implemented schema markup and OpenGraph tags to improve rich results, social previews, and click-through rates.
  • Optimized metadata, headers, and internal linking while collaborating with content and development teams.
  • Managed social media posting and content scheduling, driving engagement and referral traffic to the platform.
15/02/2024 - 09/11/2024

Company :

Orient Gems & Ornaments Pvt Ltd

Designation :

Senior Executive - Strategy & Administration (Director's Office)

Description :

  • Supported senior leadership in driving high-priority strategic initiatives, improving cross-team execution efficiency.
  • Translated business and market insights into actionable plans, strengthening decision-making accuracy by 30%.
  • Coordinated critical business initiatives, ensuring smooth launch operations and consistent on-time delivery.
  • Enhanced internal workflows by introducing structured, tech-enabled processes that reduced delays by 25%.
  • Delivered measurable impact through data-driven improvements, contributing to noticeable performance growth across key functions.
01/05/2022 - 31/07/2022

Company :

JD Jones & Co

Designation :

Marketing Intern

Description :

  • Worked closely with senior leadership to support strategic planning and contribute fresh ideas for improving customer outreach and market positioning.
  • Coordinated follow-ups with existing clients, strengthening relationships and ensuring timely requirement fulfillment.
  • Identified new business opportunities and assisted in expanding the customer base across untapped segments.
  • Supported lead-generation efforts through phone outreach, emails, and social media interactions.
  • Analyzed customer behavior and market trends to deliver insights that informed future campaign planning.

EDUCATION

Masters of Science in Data Science

Pursuing

Post Graduate Diploma in Management (Marketing & Operations) (65.7%)

2023

Bachelors of Business Administration (82.7%)

2020

Higher Secondary Education (77.8%)

2017
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