Anushree Ball

Event Schema Markup Project  Created a complete JSON-LD structured data file for the event "Kolkata's Trade Fair," held across multiple venues, using Item List and Event standards set by Schema.org. Detailed event nodes were created that included dates, images, attendance mode, event status, and venue addresses. The schema was tested using Google's Rich Results Test to ensure it is SEO-compliant. Completed the project under the mentorship of a very supportive instructor, gaining hands-on experience in technical SEO and structured data implementation.

Overall, the Blogger site features reflections on digital marketing through various posts published between July and August 2025. Key entries include: a travel piece on Kerala's hidden destinations emphasizing eco-tourism and SEO practices; a buyer's guide categorizing smartphones designed for organic traffic; a guide for students on monetizing hobbies employing targeted content strategies; an inspirational tribute to India's Olympic athletes focusing on social shareability; and a comprehensive article advocating for mental health education in schools with research-backed content strategies.

I performed a detailed technical and on-page Audit of aukerajewellery.com on January 9, 2025, in Screaming Frog, PageSpeed Insights, and Semrush, revealing the key problems of performance and content such as LCP delays, issues with image optimization, inconsistency in headings, and errors in meta-tags and proposing priority fixes to enhance the user experience and search performance. The same list of issues had been identified by the audit and prioritized improvements to be made to improve UX and search performance were recommended.

In the course of the Academy training provided by Webskitters, I developed and managed a social-bookmarking campaign to market cornerstone blog material. Under the guidance and supervision of my instructor, I also found the target bookmarking sites using Domain Authority (DA) and Page Authority (PA), wrote optimized titles and descriptions, planned on the timing of the submission, and monitored the published links. All evidences were documented in a tabular submission sheet with document links and timestamps. The last deliverable is an exhaustive list of more than 25 submission records of the bookmarking platforms with verification links and time dates.

I developed the complete Google Display Ads strategy of an eco-cosmetic brand neevo.life in the scope of Webskitters Academy training. The campaign was reach-oriented in order to create awareness and consideration. I applied specific settings in languages and devices as well as placements on particular sites, YouTube channels and apps. In the case of creatives, I had to write headline copy, long-form descriptions, and a checklist of creative specifications. My starting test budget was established and I applied the viewable-impression bidding. In the submission PDF, my plan can be found. In the process, my mentor provided feedback on the audience, bidding, and creative messages to align the marketing objectives with intelligent spending.