Anu Upadhyay

Worked on a detailed digital marketing strategy with all the ON,OFF, TECHNICAL page implementations. Developed GOOGLE AD , META AD strategy in brief with proper optimization.

Developed a comprehensive Google Ads and Meta Ads strategy focused on maximizing reach, conversions, and ROI. Conducted audience research, keyword planning, and funnel-based campaign structuring. Optimized campaigns through A/B testing, bidding adjustments, and performance analysis to improve CPL and overall efficiency.

Developed a full-funnel Google Ads marketing strategy for Zomato, focusing on maximising app installs, order conversions, and brand visibility. Conducted keyword research, audience segmentation, and competitive analysis. Created targeted Search, Display, and YouTube campaigns with performance-driven optimization.

Contributed to digital optimisation for a pet adoption & care platform during internship training. Worked on documentation and implemented security practices such as input sanitisation.

Wrote an in-depth Kashmir Travel Guide covering top destinations, local culture, food, and must-visit experiences. Focused on creating SEO-friendly, informative, and reader-centric content. Designed the guide to help travelers plan their itinerary with practical tips and insights.

As a Trainee Digital Marketing Executive at Webskitters Technology Solutions Pvt. Ltd., I contributed to end-to-end digital marketing activities while working on an SDLC-based project. My responsibilities included conducting comprehensive SEO audits, keyword research, and competitor analysis to support website optimization. I assisted in planning and executing Google Ads and Meta Ads strategies, monitored campaign performance, and prepared performance reports using Google Analytics 4, Google Search Console, and Meta Business Suite.

I also collaborated with the development team to align marketing requirements within the SDLC framework, ensuring accurate implementation of on-page SEO elements, content updates, and technical improvements. Additionally, I contributed to content creation for blogs and landing pages, optimized website structure, tracked user behavior, and supported the overall growth of the project through data-driven insights.