Anjali Boyalkoti

Conducted keyword research focused on local and niche terms (e.g., "Pure Silver in Kharagpur")

Built high-quality backlinks through directory submissions, article posting, and social bookmarking

Performed image submissions with optimized alt tags to boost visual search rankings

Managed local SEO efforts, including Google My Business listing and local citations

Optimized on-page elements (meta titles, descriptions, headings) for target keywords

Monitored ranking improvements and site performance using Google Search Console and Analytics

Achieved #1 ranking on Google for the keyword “Pure Silver in Kharagpur” & "Best Pure Silver Jewelry in Kharagpur.

Improved website traffic and local visibility significantly within 3–4 months

Managed and maintained the official Facebook page, ensuring consistent branding and content quality

Created and scheduled engaging content (posts, reels, stories) aligned with the brand voice

Handled branding collaborations with relevant partners and health-focused communities

Identified and managed influencer partnerships to boost reach and credibility

Planned and executed Facebook Ad campaigns, targeting specific health and lifestyle audiences

Analyzed ad and page performance using Meta Business Suite, created reports with insights and recommendations

Responded to customer queries and comments, maintaining brand reputation and engagement

Monitored trends and competitor activity to adapt content strategy

Designed creative assets using Canva and coordinated with designers for advanced visuals

Increased page followers, engagement rate, and post reach through organic and paid strategies

Created and set up the Facebook page optimized for brand visibility and lead generation

Planned, executed, and managed Facebook ad campaigns targeting potential travel customers

Developed lead generation strategies using Facebook Lead Ads and optimized landing pages

Monitored and analyzed ad performance to improve CTR and conversion rates

Engaged with page followers and responded to inquiries to nurture potential leads

Collaborated with the creative team to design attractive ad visuals and copywriting

Conducted competitor analysis to stay ahead in the local travel market

Generated detailed reports on campaign results and suggested improvements for better ROI

Maintained consistent brand messaging and customer engagement on the page

Handled client communication and project coordination

Managed social media pages (posting, engagement, scheduling)

Wrote content for blogs, captions and marketing materials

Assisted in campaign planning and performance tracking

Collaborated with team members for smooth task execution

Plan and execute digital marketing campaigns across SEO, SEM, social media, and email

Manage and grow brand presence on platforms like Facebook, Instagram, LinkedIn, etc.

Conduct keyword research and optimize website content for search engines

Create, schedule, and manage content for blogs, emails, and social media posts

Monitor campaign performance using Google Analytics, Ads Manager, and other tools

Collaborate with content writers, designers, and developers to deliver marketing goals

Coordinate with clients or internal teams to understand requirements and present results

Run paid ad campaigns on Google Ads, Meta Ads and track ROI

Stay updated with digital marketing trends, tools and best practices

Generate weekly/monthly performance reports and suggest improvements