ABHIK BANERJEE

• Researched, wrote, and published an in-depth travel blog focused on
• unexplored destinations in Himachal Pradesh to drive organic traffic.
• Performed keyword research and integrated primary & secondary
• keywords naturally within headings and content.
• Optimised on-page SEO elements including meta title, meta description,
• URL structure, and internal linking.
• Structured content for readability and user engagement using SEO-
• friendly headings, lists, and storytelling techniques.
• Ensured content alignment with search intent to improve discoverability
• and ranking potential.
• Followed basic SEO best practices to enhance visibility and long-term organic performance

SEO & Digital Marketing Strategy Project – Rentomojo

Conducted a complete SEO audit and digital growth strategy for Rentomojo, a leading furniture and appliance rental brand in India. Analyzed website performance, keyword gaps, competitor landscape, backlink profile, and technical SEO structure. Developed a 12-month digital roadmap covering on-page SEO, content strategy, PPC campaigns (Google & Meta Ads), keyword clustering, city-level expansion strategy, and conversion optimization plan. The project focused on improving organic visibility, user experience, lead conversion, and scalable growth across metro and Tier-1 cities.

• Developed a monthly content strategy for a sustainability -focused brand
• Created a platform -specific content ideas for instagram and campaign messaging

Digital Marketing Intern – Webskitters Academy

Worked as a Digital Marketing Intern at Webskitters Academy, where I gained hands-on experience in SEO audits, keyword research, on-page optimization, competitor analysis, Google Ads campaign planning, and social media strategy. Contributed to live project analysis, prepared digital growth roadmaps, and learned performance tracking using industry tools. Developed practical skills in content planning, technical SEO, and paid advertising strategies.

Sales Team Leader – Style Baazar Pvt Ltd

Led and supervised the sales team to achieve monthly revenue targets and improve in-store performance. Managed daily sales operations, trained team members, handled customer engagement, and ensured high service standards. Focused on increasing conversion rates, upselling products, and maintaining strong team motivation to drive consistent business growth.