Abhibrata Aich

This project outlines a comprehensive digital marketing strategy for Best Choice Home Remodeling, a leading exterior home services company in San Diego with over 30 years of experience. The primary focus is to strengthen the brand’s online presence, drive lead generation, and boost brand awareness through a mix of SEO, paid advertising, and social media marketing.

The strategy is designed to highlight the company’s unique value proposition—delivering high-quality, cost-efficient remodeling services such as roof replacements, stucco repair, patios, decks, and outdoor kitchens, all under one roof.

Key components of the project include:

SEO & Content Marketing.

Paid Campaigns (Google Ads)

Social Media Marketing

Business Goals

Overall, this project provides a strategic roadmap to position Best Choice Home Remodeling as the top choice for exterior remodeling in San Diego by leveraging digital channels to expand visibility, attract new customers, and sustain long-term growth.

Optimize listing as needed, ensure products are accurately priced, photographed, and described on Amazon Seller Central. Working with multiple US vendors and updating prices on different marketplaces like AmazonUS, Walmart, eBay, Sears, Big Kitchen, and Targets, collaborating closely with products, to run promotions and coupons on a daily basis. Verify products on the Amazon US marketplace. Assisted in multiple tasks from other departments as needed, like the Order processing team, Customer Service, and the MIS team. Provide Customer Service over email in accordance with the company’s guidelines.

Processed visa applications and verification of documents for short and long-term visas. Coordinated with the Consulate General of France and the Belgium Embassy on more complex documentation issues. Worked with the shipment and delivery client, Blue Dart. Respond to customer inquiries over the phone and email, and provide information on all applicable Schengen laws.

Visiting the construction site daily, prepare all legal documents such as property deeds, mutation, and representation contracts. Accompany buyers during inspections of property, advising them on the suitability and value of the homes based on current market conditions. Coordinating work activities with team members. Communicated and worked closely with landlords and tenants and provided professional support to them with any real estate-related issues.