SUDIPTA PANDIT

The project presents a digital marketing strategy for On The Side Day Spa in Westfield, NJ. It includes SEO, SMO, and PPC plans to improve online visibility, boost bookings, and engage the local audience. Key areas covered are business goals, current digital presence, challenges, target audience segmentation, competitor analysis, keyword planning, ad campaign setup, and social media calendar. The strategy aims to attract new clients, retain existing ones, and position the spa as a top wellness destination

This travel guide outlines a 10-day itinerary covering the key cultural and historical destinations in Madhya Pradesh, India's heartland. The route includes: Khajuraho – UNESCO heritage temples with erotic sculptures Orchha – Bundela-era forts and palaces Gwalior – Historic fort, palaces, and the legacy of classical music Ujjain – Sacred city with the Mahakaleshwar Jyotirlinga temple Indore – Cleanest city, rich food culture, and royal heritage The guide includes travel details, sightseeing spots, accommodation suggestions, local cuisine, cultural festivals (like Khajuraho Dance Festival, Tansen Samaroh), handicrafts, and a budget breakdown (~₹18,400 per person). It offers a well-rounded experience of Madhya Pradesh’s spiritual, architectural, and culinary richness

The project presents a detailed organic growth strategy for Sorta Club – a fashion and community website targeting young adults and creative individuals across India. The focus is on enhancing SEO through keyword research, content and image optimization, mobile-friendliness, and page speed improvements. Key strategies include:

• Category and product page SEO with long-tail keywords
• High-quality content for each product and category
• Blog promotion, product FAQs, and internal linking
• Setup of Google Merchant Center for Shopping Ads
• Review system to boost credibility
• Competitor analysis of top Indian streetwear brands

The overall goal is to boost organic visibility and sales nationwide by building a strong, search-optimized presence for the brand.