Ritwika Sarkar

The goal of this assessment is to help us understand and apply structured data(schema markup) to improve website visibility on search engines.

I am working as an SEO Trainee. The company is planning to publish a blog post on its official website to drive organic traffic and capture new leads. My task is to conduct comprehensive keyword research and clustering to identify high-performing search terms that will help this blog rank higher on Google and attract the right audience.

Objective To help me to understand and practically evaluate the SEO health of a website by performing a detailed audit. The assignment will strengthen their ability to identify and fix crawlability, indexability, speed, on-page and mobile optimization issues. I am acting as an SEO consultant for a brand of my choice (preferably a real brand or a demo business website). My task is to conduct a SEO Audit Report that evaluates the website for crawl efficiency, and search engine accessibility. I will identify issues, recommend fixes, and provide supporting evidence (screenshots, audit tools, or snippets).

This project aims to help us gain hands-on experience in on-page SEO optimization — from topic ideation and keyword clustering to writing, structuring, and technically optimizing SEO-friendly blogs.

The purpose of this project enable me to create a complete social media content strategy for a brand. Research and define brand identity and target audience Design a strategic content mix aligned with business goals Create a structured monthly content calendar Develop engaging post creatives Write compelling captions and select relevant hashtags

The goal is to demonstrate a complete full-funnel marketing plan — from discovery to conversion — using Meta’s campaign objectives, creative tools, and audience targeting capabilities.