Sampurna Saha

Performed an in-depth keyword research project focused on identifying high-impact seed, long-tail, and LSI keywords for a targeted blog topic. Analyzed search intent and categorized keywords into Informational, Navigational, Transactional, and Commercial segments. Performed keyword clustering based on relevance and user intent to create organized keyword groups. Developed a comprehensive keyword strategy aligned with blog goals and the target audience to optimize content planning and improve organic visibility.

Developed a fully SEO-optimized blog by performing comprehensive topic discovery and keyword research. Identified high-impact focus keywords and LSI keywords to guide content creation. Conducted keyword clustering and categorized terms based on user search intent to ensure accurate content targeting. Implemented technical SEO elements, including schema markup, OG tags, to improve search visibility. Optimized all blog images with proper filenames, URLs and alt text. Ensured the content’s originality through plagiarism checking to maintain quality and credibility.

Conducted a comprehensive SEO audit for an e-commerce website, analyzing technical SEO, on-page factors, site performance, Core Web Vitals, crawlability, indexability, backlinks, and keyword performance. Identified critical issues affecting mobile usability, page speed, accessibility, and search visibility, and provided prioritized, audit-ready recommendations to improve organic rankings, user experience, and overall website performance.

Performed an off-page SEO audit to analyze a website’s backlink profile and understand how external factors affect search engine rankings and domain authority. Evaluated backlink quality, compared the site’s performance with competitors, and identified key gaps. Based on the analysis, created an ethical and actionable link-building plan to improve authority and brand trust. This project helped me develop practical skills in backlink analysis, competitor benchmarking, and strategic SEO planning.

Created and implemented multiple JSON-LD schema markups to improve search engine visibility and eligibility for rich results. Developed structured data for professional events, cultural events, food recipes, and product pages, ensuring accuracy and compliance with Schema.org standards. This project strengthened my practical understanding of technical SEO, structured data implementation, and search enhancement techniques.

Worked as an Academic Content Writer, conducting research and developing clear, well-structured educational content, including essays, reports, study materials, and articles, while maintaining academic integrity, proper citations, and deadlines.