RESUME
Ritwika P.

SKILLS

  • Digital Marketing with AI
  • DITA
  • MS Excel

certificates

    LANGUAGES

    • Bengali (Advanced)
    • English (Intermediate)
    • Hindi (Proficient)

    Interest

    • Singing
    • Fashion

    Personal Info

    • DOB : 27/12/2004
    • Marital Status : Single

    Ritwika P.

    Ritwika Pal_Digital Marketing with AI

    PROFILE

    Hello! I am an enthusiastic student currently pursuing a Bachelor of Computer Applications (BCA) from IGNOU, and also learning Digital Marketing with AI from "Webskitters Academy". I enjoy combining creativity with strategy to build meaningful content and improve online visibility. I completed my Higher Secondary education from "Sodepur Chandrachur Vidyapith Girls’' school. Along with my studies, I have completed DITA (Diploma in Information Technology), and I am currently improving my communication skills through an online Spoken English course from Basically Felicia, which is still ongoing. Recently, I have been working in a company as an SEO Executive. I am currently strengthening my professional skills through hands-on learning in digital marketing. My technical competencies include:
    • Blog Writing
    • SEO Optimization
    • Schema Markup
    • Google ADs
    I am adaptable and enjoy working in team environments. I have strong communication skills, creative thinking ability, teamwork experience, and problem-solving skills. I am eager to apply my knowledge practically and continue learning through real-world experience. Apart from academics and professional learning, I am also a creative person. My personal interests include singing, listening to classic music, and video creation. These hobbies enhance my storytelling and content creation skills, helping me express ideas visually and emotionally in digital projects.

    Personal Project/s

    Project Name :

    Topic Research And SEO-Optimized Blog Creation

    Description :

    Conducted data-driven topic research using Google Trends to identify high-interest and evergreen food topics based on search popularity and user demand. Selected and justified three topics—Shakshuka, Croquettes, and Avocado Toast—by analyzing trend consistency, regional interest, and long-term relevance. Performed keyword research to identify primary and supporting keywords for content optimization. Created and published an SEO-optimized blog on Avocado Toast on bloggercap.info, implementing optimized headings, keyword placement, meta structure, and user-focused content to improve search visibility and organic reach.

    Project Name :

    Keyword Research- boAt

    Description :

    Conducted in-depth keyword research for boAt Lifestyle to identify high-intent, relevant search terms aligned with brand products and user search behavior. Analyzed search volume, keyword difficulty, and competition using SEO tools to build a structured keyword list. Grouped keywords into primary, secondary, and long-tail categories to support content optimization, on-page SEO, and improved organic visibility.

    Project Name :

    Complete SEO Audit Report on “boAt”

    Description :

    Performed a comprehensive SEO audit for boAt Lifestyle covering on-page, off-page, and technical SEO aspects. Analyzed website structure, meta tags, headings, internal linking, page speed, mobile usability, XML sitemap, robots.txt, and indexing issues. Conducted backlink and off-page analysis to identify toxic links and authority gaps. Prepared a detailed audit report with actionable recommendations to improve search visibility, site performance, and overall SEO health.

    Experience/s

    EDUCATION

    First Semester of Graduation

    Pursuing
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