PROFILE
Hello, I am Sumitra. I am an enthusiastic UI/UX Designer with a strong foundation in user-centred design principles and a background in content writing. I am passionate about solving design challenges with empathy, creativity, and a focus on usability. I am eager to contribute my fresh perspectives and grow within a collaborative design team.
Personal Project/s
Project Name :
Laundry Pickup & Delivery Project
Description :
RinseDrop is based on offering professional laundry services. With a user-friendly interface and simplicity in design, the project intends to highlight one of the common problems in the daily lives of people. Our company RinseDrop is offering all types of laundry benefits and an easy pickup and delivery service. The interface design is simple, easy to access, and has a slight touch of creativity. Clear categorisation and preview details, visual cues and progress indicators, quick authentication access and the grid-based modular design ensure visual harmony and responsive adaptability. The Typography ensures clean sans-serif and better readability. Soft purples and whites evoke elegance, trust, and warmth. The project is created considering all the design principles.
Project Name :
Figma Food Animation
Description :
Project Title: Royal Cuisine Animation
Tool: Figma Prototyping
Focus: UI/UX Motion Design for a Premium Food or Restaurant Experience
Royal Cuisine Food animation. Created an Easy interaction between the pages through Figma prototyping. The project used a motion design (e.g., parallax scrolling, animated hover effects, or sequential appearance) to give the interface a premium, high-quality feel. The project represented a conceptual design for a luxury restaurant website, a food delivery app with an upscale aesthetic
Project Name :
Redesign Of A Landong Page Of A Home Decor Website
Description :
The project is a redesigned initiative to improve the user interface and experience of a high-traffic E-Commerce home decor landing page. The project highlighted a refined visual aesthetic and content organisation, creating a premium user experience. The interface can drive higher engagement with curated collections and services.
Project Name :
LOGO: Diverse Brand Identities (Adobe Illustrator)
Description :
Different types of logos in Different subjects created through Adobe Illustrator. The motif was to keep it Simple yet understandable that matches each brand's needs and specifications. The goal is to create visual communication, translating a brand's core values into a memorable and scalable graphic mark. Each logo was crafted with a deep understanding of its target audience and market positioning.
Project Name :
Redesign Of A Landing Page Of A Timber Manufacturing Website
Description :
This landing page is designed for a timber or wood manufacturing company, aiming to convey quality, expertise, sustainability, and a premium aesthetic. It strategically blends high-quality visuals with key statistics. The page highlights service offerings to build trust and showcase capabilities.
Project Name :
Photoshop Project: Digital Advertisement on Fitness
Description :
The Project created a high-impact digital advertisement for a Fitness Centre, aiming to attract new members and establish a powerful, intense brand identity. The Motif was to use a bold colour palette and typography to evoke passion, urgency, and intensity for Fitness, especially to women. The idea was to make the ad. stand out in a busy social media feed due to its dramatic scale and bold colour. The strategic use of deep red, dynamic imagery, and overwhelming typography creates an urgent and aspirational message that is perfectly tuned to its target audience.
Project Name :
EduGuide: Digital Advertisement for education consultancy (Illustrator)
Description :
The project involved a high-impact digital advertisement/social media graphic for the EduGuide consultancy, promoting its comprehensive "Study Abroad" services. The primary goal was to design a single, visually compelling graphic that could instantly communicate vast opportunities, build trust, and drive applications from prospective students. The overall execution aims for maximal information density while maintaining a modern, engaging, and highly scannable aesthetic suitable for digital marketing platforms.
EDUCATION
Masters of Arts (English)
Bachelors of Arts (English) (CGPA 7.811)