PROFILE
Digital Marketer | Analyst with expertise in data-driven strategies and
campaign management. Proficient in tools like Facebook Ads Manager,
Google Analytics, and Looker Studio, with a strong ability to translate
complex data into actionable insights to enhance ROI and customer
engagement.
Personal Project/s
Project Name :
CHUMBAK DIGITAL MARKETING STRATEGY
Description :
This project outlines a complete digital marketing strategy to help the lifestyle brand Chumbak grow. It audits the website to fix technical issues and identifies key SEO opportunities to improve rankings. Finally, it details specific campaigns for social media, ads, and email to increase sales and engage customers.
Project Name :
Wordpress Website
Description :
This project details the creation of a personal WordPress blog designed to build a strong digital identity for a digital marketing professional. It covers essential steps such as website design, content writing, and applying Search Engine Optimization (SEO) techniques to improve online visibility.
Project Name :
Social Media Content Calendar
Description :
This project outlines a comprehensive social media calendar for the fitness brand Healtheon, scheduled for November 2025. It details daily activities, including promotional offers, holiday greetings, and fitness tips, complete with specific captions and scripts to drive audience engagement.
Project Name :
Google Ads Copywriting for Mechinical Industry
Description :
This project presents detailed Google Ads copywriting strategies for "GoMechanic," a mechanical service provider in Kolkata. It outlines specific ad campaigns, including headlines and descriptions, for services such as emergency repairs, CNC machine maintenance, and industrial equipment servicing.
Project Name :
SEO Project for Personal Website "Saikat Bhattachrjee".
Description :
This project focuses on optimizing Saikat Bhattacharjee's personal websites, including his Google Blogger site "SaikatGrows", to improve their search engine visibility and organic traffic. It utilizes tools like Google Search Console and strategies such as On-Page SEO to achieve high performance scores and better rankings
Experience/s
Designation :
Analyst Executive
Description :
- Automated reporting solutions using Advanced Excel (Pivot Tables,
Power Query), reducing manual reporting time.
- Designed and deployed Power BI dashboards tracking key business metrics,
enabling real-time decision-making for the operations team.
Company :
Garia khusshi welfare society
Designation :
Treasurer & Digital Marketing Analyst
Description :
- Managed budgeting, financial tracking, online payments, and
digital marketing to keep operations smooth and efficient.
- Planned and analyzed social media campaigns to boost community
engagement and digital presence.
- Created performance reports and dashboards using Excel to
support data-driven decisions.
EDUCATION
PGP - Digital Marketing with AI
MBA in Business Analytics & Digital Marketing (7.36)
Graduation - Bachelor Of Commerce (Hons.) (76%)